Based in Los Angeles, Not Your Daughter’s Jeans, or NYDJ, is a brand for women who want to look good and give their natural curves a helping hand. Every pair of NYDJ jeans are made with ‘Lift Tuck Technology’ to give a consistent, flattering fit in a range of sizes and colours. NYDJ are carefully designed to uplift the bottom and flatten the tummy – and instantly make you look a size smaller. NYDJ jeans are the ultimate tummy tuck jeans and are consistent bestsellers.

Our NYDJ jeans range offers a variety of sizes and shapes to choose from so you’re sure to find a pair that’s perfect for you.